Director of Marketing

Eastside Research Associates (ERA) is a fast-growing medical research company that is seeking a highly motivated individual to fulfill our first Director of Marketing role. Our brand-new private research facility is located in downtown Redmond, WA. ERA partners with medical device and pharmaceutical companies from around the world to gather clinical research data through patient testing. We are looking to actively expand our brand awareness in our community, increase patient recruitment and participation, as well as grow our business through new business partnerships. 

 

Someone who has worked in an early-company growth stage environment and who has not only marketing experience but the leadership skills to develop and lead this department will fit this position well. Ideally, the right candidate will also have experience in healthcare.

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Essential Responsibilities

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• Work in collaboration with the senior leadership team to identify marketing needs and messaging

• Work cross-functionally with external agencies and vendors to implement marketing plans

• Create digital marketing plans for organic SEO and paid advertising 

• Develop and manage a variety of active Social Media platforms. 

• Develop proposals for local advertising through initiatives such as community partnerships, print, mail, and radio.

• Work with public relations, media relations and advertising outlets for marketing promotion

• Developing and managing market research projects to gain consumer insights

• Manage and drive the company website and content

• Create and manage patient education materials and assets

• Foster strong patient/customer relationships in order to encourage repeat participation in studies

• Develop relationships with current and future Sponsors to collaborate on marketing efforts and drive new business opportunities

• Manage a marketing budget

• Evaluate marketing plans, definition and tracking appropriate metrics and evaluate outcomes

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Requirements

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• Expert knowledge in all aspects of digital marketing, marketing analysis and branding 

• Strong analytical skills

• Strategic thinker

• Highly creative with an eye for design elements and esthetics

• Experienced in social media marketing, content creation and engagement

• Willingness to stay up to date with the latest marketing strategies and market trends

• Advanced leadership skills

• Experience in finance and budget management

• Previous experience in a marketing leadership role

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Desired Skills & Qualifications

• 5 years minimum experience in Digital marketing

• Experience in the healthcare or medical research industry is preferred

• Bachelors Degree